Insights about competition in the market:
The warehouse automation market is highly fragmented. It is driven by small organizations, new in the market, like Addverb Technologies Private Limited, Falcon Autotech Private Limited and Grey Orange India Private Limited. The players are mostly of identical financial strength, and many of them offer differentiated warehousing solutions. Grey Orange is a leading provider of AGV and AMR solutions in the market, whereas Falcon Autotech and Addverb Technologies provide warehouse management software (WMS) to their clients. These companies offer warehouse automation solutions to major clients like Asian Paints Limited, Flipkart Private Limited, Amazon India Limited, Coca-Cola India Private Limited, and Hindustan Unilever Limited; operating in different sectors in India. With technological innovations and advancements in the market, companies intend to expand their verticals in other warehousing solutions as well. With the extension of their service and solution offerings, players will have better opportunities at netting greater shares in the market. Therefore, within a few years, an intense industrial rivalry may be anticipated among players in the warehouse automation market in India.