Satish Shukla, co-founder and CMO at Addverb Technologies, exemplifies how one can apply existing professional experience seamlessly onto a new venture. Originating from his tenure at Asian Paints in the early 2010s, Shukla, along with three former colleagues-turned-business-partners— Sangeet Kumar, CEO & Co-founder; Bir Singh, CBO & Co-founder and Prateek Jain, COO & Co-founder—leveraged their diverse expertise in the founding of the Noida-based automated solutions provider in 2016. The timing too proved right as GST was being implemented and the country was on the cusp of the impending industrial automation wave.
Their former boss at Asian Paints, Jalaj Dani, initially an investor at Addverb, later came on board as Chairman, complementing the team. Addverb’s current turnover stands at `450 crore, boasting over 750 employees and a global presence in Malaysia, Dubai, Germany, Netherlands, the US, and India. Shukla is now aiming for a Rs 1,000-crore revenue, targeting 60 per cent from international markets, a significant increase from the current 20 per cent.
