In this episode, we sit down with Pieter Feenstra, CEO from Addverb EMEA to explore how warehouse automation has transformed over the past four decades - from the early days of stacker cranes to the rise of AI-powered robotics, humanoids, and robo dogs.
Pieter shares his journey from Swisslog to leading Addverb’s EMEA operations, offering deep insights into how technology, people, and strategy are shaping the future of warehouse automation.
Pieter Feenstra LinkedIn: https://www.linkedin.com/in/pieter-feenstra-95a7744/
Addverb LinkedIn: https://www.linkedin.com/company/addverb/
Key Topics Covered:
The evolution of warehouse automation since the 1980s
Rise of flexible automation and AMRs (Autonomous Mobile Robots)
How humanoids and robo dogs are changing industrial operations
Building high-performing, global teams with local culture
Software and AI as key drivers of next-generation warehousing
Growth of automation across Europe, the Middle East, and emerging markets
Sustainability and energy efficiency in modern facilities
The future of automation, AI, and human-robot collaboration