Warehouse Automation for FMCG operations | Case study by Addverb

When the brief is 400,000 sq ft of distribution, 900+ SKU variety, and zero tolerance for breaks in flow, the answer isn’t a stack of products. It’s an architecture.

That’s what Addverb built at ITC Malur’s Automated Fulfillment Center with a multi-deep ASRS, a mother-child shuttle system, and a coordinated process aligning storage, movement, and dispatch under one design.

The result:
→ 6,000+ pallet positions for high-density storage
→ 900+ SKU varieties handled with structured precision
→ Validation, storage, and dispatch as one continuous flow
→ Consistent operations with minimal manual intervention

FMCG at this scale isn’t a logistics problem. It’s an architecture problem. Addverb solves for both.