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Addverb Technologies appoints Pieter Feenstra as CEO of the EMEA region

Published by :Materials Handling World

14th Apr 2022

Addverb Technologies appoints Pieter Feenstra as CEO of the EMEA region

Following the funding from Reliance, Addverb appointed Pieter Feenstra to strengthen the global expansion into US and Europe markets. Feenstra, a seasoned professional and an industry veteran, has an experience of around three decades, working with giants like Körber and Swisslog, and is now the CEO, Supply Chain – North America region at Addverb.

With an extensive experience in supply chain automation, alongside his strong aptitude for business growth and automation, he is well-equipped to grow the business for Addverb in EMEA.

Sangeet Kumar, the CEO, said that “We are excited and committed to leading warehouse innovation on a global scale. We are proud to welcome Pieter as CEO of the EMEA region. Under his leadership, we will serve our customers in the region in the right way. His thought leadership and rich experience will help us build a strong team.”

Feenstra will also represent Addverb at LogiMAT 2022, where some of our product ranges, including Zippy 10 (AGV), Quadron (shuttle), and Dynamo 200 (AMR), will be showcased.

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